Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Mobile phone advertising is still years away from any breakthroughs, though its eventual adoption is inevitable, ad executives said Tuesday. Speaking at the Reuters Technology, Media and Telecoms ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

The mobile advertising market in the UK grew dramatically in 2010 to £83m, according to a new report from the Internet Advertising Bureau (IAB). The adoption of smartphones has boosted traditional ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...

Nokia made an aggressive push into mobile phone advertising and marketing services Monday by announcing its intent to buy privately held Enpocket for an undisclosed amount. Enpocket, which serves up ...

PARIS -- At its best, marketing executives say, it's a direct way to target people from sports fans to chocolate lovers to business travelers with information they want. At its worst, it's wireless ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...