Chief Marketer

Wharton Marketing Guru Calls Out New Approaches for the CMO

The latest definition of the CMO is one who uses both the right side of their brain (which designs experiences to engage customers) and the left side (which masters technology and analytics) to ...
EDN

IBM and the Wharton School Launch First-of-a-Kind Program to Help Chief Marketing Officers use Big Data and Analytics to Deepen Customer Engagement

According to the recent IBM Global CMO Study which surveyed more than 500 CMOs around the world, 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their ...
Business Insider

Wharton Online Kickstarts the First Cohort for Its 12-Week Advanced Digital Marketing and Growth Strategies Program in Collaboration With Great Learning

The program is designed to help mid to senior professionals develop a customer-centric and data-driven mindset while leveraging digital marketing for better business results The 12 week program ...
CMS Wire

Building Powerful Customer Connections: Wharton's Americus Reed on Identity Loyalty

"When customers internalize a brand as part of who they are, then there’s the potential to become loyal to that brand," said Americus Reed. What is "identity loyalty"? Not long ago, I had the honor of ...