Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Your business is only as effective as its marketing strategy. That’s why marketing reports are great instruments to show which tactics are working and which are not. However, you must be able to ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Marketing is especially important for small businesses that want to expand their ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales. For us, the direct impact of this type of marketing ...

Most older marketing and advertising strategies have been based on short-term gains. For example, a direct mail piece might convert a handful of recipients, but once it’s sent out, most of the batch ...