Nike gets World Cup opportunity it can’t afford to waste

Nike (NKE) is entering the World Cup with one of the biggest marketing opportunities in sports. The brand has new football ...
Kalkine Media

Nike's Big Reset: Can Brand Momentum Return

Nike is advancing its brand reset through wholesale expansion, football marketing campaigns, and product innovation as it ...
Yahoo Finance

Nike commits to bolder brand marketing as part of rebound plan

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Marketing Dive

Nike and Adidas take their rivalry to the World Cup. Who will win?

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...
Marketing Week

Can Nike and Adidas both win the World Cup?

The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?
The Drum

Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was ...
Adweek on MSN

Nike's surprise World Cup cast signals a new marketing playbook

Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Fast Company

Great marketing lifted Nike’s Mark Parker and Under Armour’s Kevin Plank—but it couldn’t save them

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...