If you are a marketing professional, you would know that building a proper marketing and brand strategy does require considerable time. It also depends a lot on the products that you wish to market.

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Enterprise marketing management (EMM) has a vital role in multichannel marketing today. It is the engine behind effective marketing and offers the potential of true customer-focused, knowledge-based ...

TORONTO, Nov. 12, 2019 /PRNewswire-PRWeb/ --Website - http://www.softwarereviews.com SoftwareReviews, a division of world-class IT research and consulting firm Info ...

The challenge in turn for the software companies will be to continue to provide the systems functionality and support as the direct industry becomes more complex. The following resource guide will ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

Teradata and Aprimo, a Teradata company that provides integrated marketing management software and services, announced that the acquisition of Munich-based eCircle, a European vendor in digital ...

Affiliate marketing has been experiencing explosive growth in recent years, and brands should be running their own affiliate programs in order to stay competitive. Affiliate marketing is a low-cost, ...