Business Wire

Market Segmentation Study for a Metal Fabrication Manufacturer – A Case Study on Enhancing Competitiveness and Profitability

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the metal fabrication industry. A ...
Business Wire

Market Segmentation Analytics Helped a Pharma Company to Improve Wallet Share by Targeting Profitable Market Segments | Quantzig’s New Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...
Marketing

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Marketing

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
marketingtechnews.net

Marketing 4.0 in the digital economy: Moving from traditional to digital marketing

Clockwise from top left: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more ...
Finextra

Fintech Customer Acquisition - Market Segmentation

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do fintechs ...