When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers. They are ...