Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...
In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...
NEW YORK--(BUSINESS WIRE)--Brij, a platform connecting physical products to digital experiences, launched today to power one-touch product registration and reorder. The platform allows brands to build ...
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The QR code strategy for BFCM conversions
Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...
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