If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The popular Lego group has launched its Smart Play, a new line of interactive bricks, at the CES 2026 event. The newly ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

To celebrate 25 years of LEGO Star Wars, LEGO created an incredible life-size R2-D2 recreation. This 1:1 LEGO brick build inspired by R2-D2 is made from 27,797 LEGO elements. Even C-3PO ...

UPDATE: “It’s a Wonderful LEGO Life” has reached 10,000 votes and will now be considered for an official LEGO set. Every time a bell rings, an angel gets his brick wings. A Central New York family has ...

A Central New York family’s LEGO replica of “It’s a Wonderful Life” has received enough votes to be considered for an official LEGO set. Jason Middaugh, of Marcellus, N.Y., designed “It’s a Wonderful ...

LEGO took centre stage ahead of the Miami Grand Prix when all 20 drivers take part in the drivers’ parade – in fully-drivable LEGO cars. Earlier this year, Motorsport.com visited one of the company’s ...

Movie and video game tie-ins part of effort to rejuvenate sales of old favorite. Nov. 16, 2009— -- In the small Danish town of Billund, approximately 19 billion Lego pieces are made every year -- ...