LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

LEGO® Botanicals Peace Lily ($50) – A serene potted lily display with elegant white blossoms and leaves that capture the calm ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of ...

With Amazon’s enticing discount, now is definitely the time to snap up the LEGO Classic Creative Brick Box for an excellent ...

LEGO has introduced the Smart Brick at CES 2026, signalling a bold new phase for the iconic toy brand. This tiny but powerful ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...