Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego’s Star Wars partnership helped the company endure financial uncertainty in the late ’90s, but for the first time it’s announcing a collaboration with that other iconic space franchise. Lego’s ...