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Why typography is key to good branding
Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
Typeface (such as Times New Roman) refers to the design that gives a set of letters, numbers, and symbols their signature “look”. Font, on the other hand, is a specific implementation of a typeface, ...
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