Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

For those unfamiliar the trend combines crude AI mashups with (very) loose Italian to make ridiculous scenario videos. Among the most popular examples include a crocodile/bomber plane hybrid named ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used more generically to describe a decomposed mental condition brought about by extended exposure ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

As a mother, I’ve put a good deal of thought into my children’s cognitive, social and emotional development. To that end, I am absolutely not above letting them “rot,” especially during school breaks.

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

No, you're not having a stroke: Tung Tung Tung Sahur is a real thing on the internet that people are shedding tears over. As Steal a Brainrot breaks user records in Roblox and Fortnite, the ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

Italian Brainrot Challenge is a Roblox experience that immerses you in the surreal world of the Italian brainrot memes that have recently taken over the internet. You must navigate through a series of ...

If your child has suddenly started yelling "ballerina cappuccina" in a cartoon accent or calling their sibling "champanzine banananie," don't panic—you're not losing your mind. You're just witnessing ...