Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

Amortizing your intangible assets is similar to depreciating your business vehicles and equipment. You deduct a fixed amount of the intangible asset's value every year for a set number of years. The ...

These days, intangible assets—like brand reputation, organizational culture, intellectual property and human capital—drive growth and differentiation more than physical assets. A 2020 report by Ocean ...