Text analysis powered by natural language processing (NLP) is helping transform digital marketing strategies. Here’s five ways it can help your team. Social listening tools enable marketers to build ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. When examining a collection of texts, researchers often want to get a sense of ...

Open text analysis empowers companies to harness AI, scale insights and deliver better customer experiences to improve retention and growth. Delivering superior customer experiences (CX) is a powerful ...

Imagine you’re reading a book, and you notice that one character is cheerful and upbeat, while the second character is pessimistic and never has anything positive to say. If you wanted to share your ...