“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Your computer network's Internet Protocol (IP) address identifies its location in cyberspace when someone sends email or other data to you over the Internet. An IP address can also identify your ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

ProtonMail has been busted holding onto the IP addresses of a French climate activity, as well as their browser fingerprint -- after Swiss authorities requested the data. VIEW GALLERY - 3 IMAGES ...

If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address ...

Did you ever receive a suspicious email you wanted to track down to know more about the sender? While modern email services do come with a lot of built-in security features, keeping a check on the ...

TCP/IP addressing information makes the foundation of every network protocols training class, and still the problem can overwhelm the best of us now and then. Tracking who has what address for what ...