Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with ...

With the heavy proliferation of mobile devices, marketers are increasingly looking to taking advantage of location based services (LBS)?and, more specifically, hyperlocal mobile technologies?as a ...

Enterprise Rent-A-Car is using Google Inc.?s new hyperlocal mobile advertising feature, letting the advertiser serve locally relevant ads that display distance information to let consumers know how ...

Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but ...

Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore’s count) suggests yes, but many say it’s still tough to amass ...

BrightEdge has launched two products designed to enable marketers to tackle key obstacles in search marketing: error-free web sites and hyperlocal search results. With ContentIQ and HyperLocal, ...

A new mobile ad platform unveiled today promises to help marketers reach target audiences wherever they are, down to the neighborhood level. San Francisco-based startup Moasis Global provides ...

Car manufacturer Jaguar saw a 2.54 percent click-through-rate after running a location-based advertising campaign. During the “Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal ...

These hyperlocal optimization tips will help local businesses stand out at that magic micro-moment when customers are ready to buy. As rapid as changes have occurred in Google’s algorithms in recent ...