This story was written by Staci D. Kramer. When the MSNBC acquisition of EveryBlock popped Monday, just about everyone—paidContent included—quickly added “hyperlocal” as the key description. But it’s ...

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects ...

A program that delivers content tailored to the person using it. For example, a hyperlocal shopping app might advertise promotions in stores in the vicinity of the user. A weather app delivers the ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. There’s data and there’s big data along with lots of other ...