First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects ...

Social media sites like Twitter and Facebook have changed the landscape of marketing, even though they are geared toward engendering personal relationships. Being able to talk directly with customers ...

Interested in investing in Nickelytics Republic campaign? Click here to get started. Marketing opportunities have broadened since the advent of social media and the digital age. Digital marketing has ...

ClickZ and Search Optics released their State of Mobile Advertising 2016 report and found that only 22% of marketers are using hyperlocal advertising to its full potential. The research asked brand- ...

Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place. Still in its nascent ...

Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but ...

Consumers are increasingly opting to dine out, spending more at restaurants than years before. Just as the kitchen is the heart of the home, restaurants and eateries are the heart of any city.

It comes as no surprise that the pandemic played a crucial role in accelerating the digitization drive by several years—at least. As dynamics continue to change for consumers, there is going to be a ...

Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, though the trend keeps growing. The white paper -- published by the ...

LONDON--(BUSINESS WIRE)--Deliveroo, a leading online food delivery company in Europe and Asia, and Ad-Lib.io, the next-generation Creative Management Platform (CMP) for leading enterprise brands ...

Ezra Martin spends a lot of time these days thinking about a yellow boot. In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel ...