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Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. Remember gamification? It took the business world by storm about 10 ...

“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Sustainability efforts are more critical than ever—both in terms of the importance to consumers, as well as in terms of how grocers can be getting their employees excited about, and engaging with, ...

You might not realize it, but the way we exercise is becoming more like playing a game. An Apple Watch rewards you with badges for hitting milestones. Peloton ranks you among others, encouraging ...