In the last five years, the expert-based business world has been crowded with more of the same thing. Creating something that already exists in the market is easy and feels safe but it is exactly what ...
In a recent Law.com Trendspotter column, we wrote that, while law firms live and die by the quality of their client service, a troubling number of them appear to be actively avoiding seeking feedback ...
Guy Alvarez is the CEO of Good2BSocial, a digital marketing consultancy that helps law firms & companies in the legal industry grow. Account-based marketing (ABM) can be an effective growth strategy ...
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