AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds ...
Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can ...
Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...
Independent ad exchange Index Exchange has introduced a new feature that will change the process of header bidding in programmatic ad buying. Adaptive Timeout uses an algorithm to determine a timeout ...
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