Back in 1855, German psychologist Adolf Zeising published a book with a ridiculously long title called: A New Theory of the proportions of the human body, developed from a basic morphological law ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

Let's find out exactly what is it! The golden ratio. Some say it’s the most mythical number in the universe. Others say it underlies everything from nature’s patterns to beauty in art and design. But, ...

The number phi, often known as the golden ratio, is a mathematical concept that people have known about since the time of the ancient Greeks. It is an irrational number like pi and e, meaning that its ...