Creator-led discovery: Gaming influencers on platforms like YouTube, Twitch, and TikTok now drive game awareness, from new Fortnite maps to niche horror RPGs. Shaping player opinions: Fallout ...

Fallout co-creator Tim Cain has shared his fear that some gamers are watching influencers just so they can be "handed an ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...

The line between entertainment and advertising blurs every day. Influencers discuss everything from skincare to vacation ...

Fallout co-creator Tim Cain has voiced concern that many gamers now adopt influencers’ views rather than forming their own opinions. In a recent YouTube video, he described how developers increasingly ...

A new report by Dentsu showcases a major shift in how consumers interact digitally. As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, while streamers on Twitch and ...

Success as a social media star is frequently facilitated by genuineness and inventiveness. Lauren Burch is a well-known person in the cosplay and gaming communities. She credits a combination of skill ...

A new report on sponsored influencer activations suggests a pay gap between male and female-identifying creators across all video platforms, with women earning around 32% less than men. These stats ...