Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

Online-to-offline attribution combines CRM data with Facebook’s analytics to track the influence of digital ads on offline purchase behaviour. As a FMP, AdParlor advises brands on implementation and ...

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AdWords launched offline conversion tracking back in 2013 but I still feel it’s ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...