A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Meta-analysis is the quantitative, scientific synthesis of research results. Since the term and modern approaches to research synthesis were first introduced in the 1970s, meta-analysis has had a ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Technical analysis is the process of examining a stock or security’s price movements, trading volume, and trends to determine how or when to trade it and predict its price movements. There are plenty ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: 5 things to keep in mind when you hear about Gen Z, Millennials, ...

Cost benefit analysis is a strategy used by businesses and individuals to weigh the potential outcome of an action in order to make a decision. One of the main ways people make decisions is by using a ...

Microsoft has launched two new AI "reasoning" assistants, Researcher and Analyst, as part of its Microsoft 365 Copilot suite. Starting June 2025, these tools are available to all Microsoft 365 Copilot ...

Microsoft Corp. is enhancing the capabilities of its popular artificial intelligence-powered Copilot tool with the launch late today of its first “deep reasoning” agents, which can solve complex ...

Pew Research Center conducted this study to gain insight into Twitter users’ political engagement, attitudes and behaviors on the platform. For this analysis, we surveyed 2,548 U.S. adult Twitter ...