Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. Online publishers, now more than ever, ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...