For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
The KraneShares Emerging Markets Consumer Technology ETF attempts to position investors to capture this massive demographic shift by selecting companies that are focused on building digital ...
Many consumer product (CP) companies today find themselves caught between two worlds: the market they were built to serve and the one they have to navigate right now. Success no longer comes from ...
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