Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Is your organisation planning a big event? As a PR professional, it’s your job to tell the world. But there’s a lot of noise out there, and getting the media’s attention isn’t easy. How do you make ...

For many brands, in-person events are back. I’m finding that many consumers and business-to-business audiences alike are craving the excitement that in-person events can provide. For brands, creating ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

Modern microservices architectures are event-driven, reactive, and choreographed (as opposed to being centrally controlled via an orchestrator). That makes them loosely coupled and easy to change.