Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...