Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...

Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors, marketers need to adapt with agility and foresight ...

Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing growth was weak, according to a report released today by an independent performance marketing ...