When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

Last month, Yahoo became the first DSP to adopt IAB Tech Lab's Data Transparency Label. Created after consultation with numerous industry bodies, the label promises a solution to a decades-old problem ...

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

Employers are leveraging comprehensive claims data and transparent PBMs to manage healthcare costs effectively, with transparent PBMs linked to lower premiums. A significant shift is observed from ...

WASHINGTON, D.C. — The U.S. Department of Health and Human Services (HHS) has launched a sweeping overhaul of its open data strategy, marked by the release of a dynamic “Living HHS Open Data Plan” and ...

Data is paramount in healthcare, but unfortunately, the industry has a long way to go regarding transparency in its usage. Just how stark is this lack of transparency? Consider this finding from a ...