Central to treating data as an asset, data monetization should align with familiar research and development (R&D) and product management/marketing approaches. Not to oversimplify the many challenges ...

The concept of delivering data as a product pervades many data strategies of organizations looking to optimize efficiency and positive business outcomes. This idea, however, maintains a level of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Switchboard, a company focused on data product development for business ...

I believe that understanding what drives consumer choices is the bedrock of successful product development. But let's be honest: Sifting through the sheer volume of data, from surveys and social media ...

According to an International Data Corporation (IDC) report, at least half of global GDP will be digitized by 2021. Unfortunately, as the report explains, “While most organizations are attempting ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin. Personalization comes in multiple shapes and forms, many ...