Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

As a marketing executive with two decades of experience in developing both content and strategy, I know firsthand that personalization is key to successful marketing. By collecting and analyzing data ...

The tension between personalized experiences and privacy is increasing, and we need to be mindful of the risks that come with the data-driven approach. As we move toward a cookieless future, brands ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

Californians can now visit one state website to request all data brokers delete their personal information and refrain from ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

Consumers have come to expect custom-tailored brand experiences at every turn – music streaming platforms create individualized playlists according to their listening patterns, their social media ads ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...