Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Jul 08, 2021, 08:20pm EDT Jul 09, 2021, 07:58am EDT This article is ...

In an era where minimalism and cookie-cutter micro-trends have shaped fashion’s landscape, a bold new wave led by Gen Z is breaking free from fashion’s homogenisation. Enter ‘chaotic customisation’, a ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

A golfer’s golf ball of choice is always personal, but custom golf balls take the level of personalization to a whole other level. While it’s essential to play the golf ball that fits your specific ...