A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Something I’ve learned throughout my career is that it’s hard to achieve success without honing a relationship with the customer—one built on trust and respect. As a leader who has worked with brands ...

It's easy to overlook customer care services. In the grand scheme of your operations, it seems like a small piece of a much larger puzzle. However, inbound customer care is critical to the reputation ...

If you’ve ever worked the front lines, where you’re directly dealing with customers, you know that sometimes, a customer can’t be satisfied. It’s always a challenge dealing with a difficult customer, ...

Robotic Process Automation (RPA) is a technology with the potential to redefine the way businesses interact with their customers, shaping the future of customer interactions. At its core, RPA provides ...

With that said, we still believe that Pegasystems demonstrates high customer switching costs as evidenced by its long customer relationships and strong annual contract value, or ACV, metrics. BPM ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The customer onboarding experience is how you take a new ...