From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Gainsight also unveiled the Digital Customer Success Maturity Model and a 19-company Digital Advisory board. Based on quantitative and qualitative research from companies like Okta, SAP Concur, ...

RALEIGH, North Carolina, May 14, 2019 /PRNewswire/ -- More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by ...

Customer success teams share many responsibilities across companies. They need to ensure that customers are achieving value with a company’s products or services. The teams work to build relationships ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Winning by Design (WbD), the leader in accelerating and optimizing recurring revenue for B2B organizations, is launching a new Customer Success (CS) Operating ...