How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...