For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Treasure Data receives highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Did you know that businesses using well-structured data models in Power BI can reduce their data processing time by up to 50%? The key lies in choosing the right schema. Whether you’re leaning towards ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...