Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

In an age of unvarnished content and outspoken bloggers, do customer case studies still have relevance? Yes, and here's why. I used to scoff at the case study. I viewed case studies as glossy ...

Case Studies: Customer Relationships Access thousands of our customer relationships online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.