Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the interface reporting. Now, Google is introducing a nifty addition to custom ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

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Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom columns back in 2014 and then expanded it to support formula a year or so ago. Now ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...

Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives. For example, “By selecting an existing metric like ...

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Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One of the most ...