A tourism leader who spent decades shaping the industry in Cumbria has been recognised in the King’s Birthday Honours.

High public transport costs are a barrier to employment in the tourism industry, a business group has warned. Cumbria Tourism said a survey of its businesses found 80% of employers worried the ...

Add Yahoo as a preferred source to see more of our stories on Google. The home of the Lake District, Cumbria has struggled with tourist numbers since the Covid pandemic (Getty Images) Cumbria ...

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Entries are now open for a major celebration of the 'outstanding' businesses and individuals who help make Cumbria one of the UK’s most popular visitor destinations. The Cumbria Tourism Awards 2026, ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

The latest aspect of the Cumbria Tourism campaign, being handled by CheethamBell JWT, will involve a partnership between Cumbria Tourism and lorry company The Stobart Group. A fleet of Eddie Stobart ...

National tourist board, VisitEngland, has announced a new partnership project to deliver local destination marketing and thematic campaigns throughout the country. The three-year project, ‘Growing ...

Cumbria continues to experience a tourism decline since the pandemic as visitor numbers and profitability fell last year, new statistics reveal. New data from the Scarborough Tourism Economic Activity ...