The toothpaste is designed to neutralize plaque bacteria along and below the gumline. The toothpaste also boosts the repair of weakened enamel, according to Crest. The toothpaste comes in two ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

Dedicated at Procter & Gamble in Cincinnati, Ohio, on April 3, 2024, and Indiana University in Bloomington on April 4, 2024 The history of toothpaste extends back to ancient times in Egypt.

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without the costs of in-office treatments. However, it's important to remain realistic about what you can ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

Fluoride in toothpaste has been shown to strengthen tooth enamel, making our chompers more resistant to acids from plaque and bacteria that cause tooth decay. Researchers from King’s College London ...

Scientists in the UK have found keratin, a protein in hair, can rebuild enamel and repair early tooth decay. The discovery could lead to keratin-based toothpaste or dental gels within two to three ...

Arosha Weerakoon has received funding from Colgate for her research. She is a member of the Australian Dental Association as well as the International Association for Dental Research. She is a Fellow ...