Imagine this: you’re managing a sprawling Excel spreadsheet with thousands of rows of data. You need to identify high-priority tasks, flag anomalies, or categorize entries based on specific rules.

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Don’t copy and paste the same code over and over again. Instead, create a PowerShell function and save yourself time.

Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a ...

First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end. And with that, Google is rolling out AdWords IF functions globally to give advertisers the ...