Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. In the summer of 2002, Amazon CEO Jeff Bezos went on ...

A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? Well, one way is to try to keep competitors from entering your business territory in the first ...

Establishing and maintaining a competitive advantage in times of stability and uncertainty is the cornerstone of business longevity. The absence of a competitive advantage renders many businesses ...