The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes The Continuous Brand Improvement (CBI) Process is a simple ...

Anything that you do well is worth doing better over time. The term "continuous improvement" describes a process practiced by quality engineers but it speaks to something that every conscientious ...

“When you are attempting a cultural change, it’s a bit like a cultural war…but it’s a good war,” said Steve Olsen, executive vice president at Camcraft. “Like any meaningful change, it takes work.” ...

Your goal is to acquire and sustain customers by delivering products and services at cost and on time without sacrificing quality. How do you do it? By developing efficient processes with a supportive ...

HUNTSVILLE, Ala. (Feb. 5, 2015) -- Everyone has ideas about what is wrong, what could be done differently and how they might fix problems in their work areas. They just might not know how to go about ...

Well-run businesses strive to find examples of continuous improvements in the workplace. As these improvements increase the bottom line, managers look for methods to find a measurable gain that can ...

Continuous process improvement can benefit all aspects of life — from personal New Year’s resolutions to complex drug development. In a world where two-thirds of planned improvement initiatives fail, ...

The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow to improve the brand-centric nature of their business and come into functional alignment ...