Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

When a company makes major changes to its brand it usually signifies a strategic shift in direction. This can be triggered by numerous things, from entering new markets, to competitive positioning, to ...

Like him or not, you have to admit Donald Trump has caused his competitors for the 2016 presidential bid to scramble. He's done what many brands aspire to do -- he's captured the spotlight, shaken up ...

Competition is inevitable. Regardless of the product or service you provide or the industry you serve, you’re going to run into other entrepreneurs and companies offering something similar. In order ...

Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers ...

E-commerce businesses today operate in an environment where pricing decisions can make or break market position within hours. With competitors adjusting prices multiple times daily across various ...