Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

My friend David Wright is the CDO (Chief Deal Maker) of Lawyers Reality Company, a commercial real estate brokerage in St. Louis. He read my recent article Culture is the Who and How We Work; Strategy ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

“We’re in business to save our home planet,” reads the Patagonia mission statement. This American clothing company is a good example of how a company’s rootedness in its values can be a force behind ...

We all want to be proud of the personal and professional legacy we leave behind. The “obituary test” is a powerful tool for determining whether or not you and the organization you’ve put so much time, ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...