It’s hardly a colorful choice. Since 1999, Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced their ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for ...