Colgate-Palmolive has introduced Colgate Sensitive Pro-Relief toothpaste, designed to offer faster relief to the 40 million U.S. consumers who suffer from tooth sensitivity. Building on the success of ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

If you’ve got teeth, then you’ve almost certainly dealt with tooth sensitivity before. So many factors can contribute to sensitive teeth, making brushing and enjoying life’s simple pleasures ...

Colgate is pleased to announce the launch of Colgate Sensitive toothpaste. The Colgate Sensitive toothpaste contains potassium citrate and fluoride which Colgate claims is clinically proven to provide ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...